NASHVILLE - (Jan. 21, 2004) - Grammy award winning superstar Tim McGraw will appear in a new commercial for Anheuser-Busch, which will debut during the Feb. 1 television broadcast of Super Bowl XXXVIII, to promote the use of designated drivers.

McGraw appears with three-time NBA world champion L.A. Laker Rick Fox in the 30-second ad, which marks the debut of Anheuser-Busch's new alcohol awareness tagline "Responsibility Matters." The clip shows a pair of valets admiring the special treatment the two celebrities get as they drive up to a posh nightclub. But the one who gets the most attention is an ordinary guy serving as the designated driver.

"I'm glad to be a part of the new campaign, "said McGraw. "I appreciate all of the company's efforts to raise awareness of the importance of making responsible decisions and choosing a designated driver."

This is McGraw's second commercial for Anheuser-Busch promoting designated drivers. The previous debuted during last year's Super Bowl game.

From timmcgraw.com


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