prigioniero di azkaban...

[saturn]

So. My mother just returned from 10 days in Italy and she's in the process of printing/developing her photos but she told me that there was one I had to see now because she took it just for me. I had no idea what it could be. What I forgot is that my mother has always enabled me well.








I have a subscription to Ad Age at work and there are always very interesting reports on ad dollar sales, etc. This week, there was an analysis of ad dollars spent in 2003 compared to dollars earned.

Wal-Mart spent $678 million in advertising in 2003 and earned $34.5 billion dollars in revenue. That's $307.13 dollars profit for every dollar spent on advertising.


All dollar figures in millions except profit/ad dollar which is actual.

Ford:
$2,234 spent
$103,345 earned
$46.30 profit/dollar

GM:
$3,430 spent
$133,897 earned
$39.04 profit/dollar

Dell:
$565 spent
$28,603 earned
$50.64 profit/dollar

GE:
$1,567 spent
$84,795 earned
$53.81 profit/dollar

AT&T:
$479 spent
$34,529 earned
$72.13 profit/dollar


It appears that those billions in advertising are well worth their while. I, for one, can tell you that I bought Excederin yesterday instead of Tylenol or Advil because I had a headache and Excederin is the "headache medicine." The psychology behind marketing is amazing.